Social Media and SEO - YouTube
SEO companies are still unsure as to the exact repercussions of Google’s purchase of YouTube, but many believe the algorithms Google uses have been changed to accommodate web video.
With relevant metadata, descriptions and the use of keywords in the file name a video can achieve a high ranking on Google. But, of course, there are millions of videos on YouTube and unless you are specific in your search you will rarely see them. That’s where a professional SEO company (like ourselves) comes into the picture; with our skill and knowledge we can produce results for your business.
Google’s introduction of automatic captions for YouTube videos has increased the potential of videos as SEO tools. The amount of text the video can use for keywords has been increased meaning the use of videos in SEO will increase.
By putting a video on YouTube the potential exposure is great but the video can be posted/embedded on other sites like Facebook and Twitter with ease. People hear about videos that have ‘gone viral’ though to achieve that reaction a video not only needs to be informative or interesting but also requires a detailed strategy or a large dose of luck, think of the hundreds of millions of videos you haven’t seen or heard about.
