The History of SEO
The history of SEO dates back to the mid 90’s when search engines were first classifying web pages. Many webmasters had to submit the Uniform Resource Locator (URL) manually to those search engines that they wished to appear within. In return for doing this, they found the information contained on this page had become indexed and therefore searchable.
Due to the mass of black hat techniques that were being practised for websites to appear above competition, there is reason to believe that the term SEO was introduced around the year 1997. Of course, from this process came the industries that were able to figure techniques to successfully get their pages ranking, unknown to some of them using illegitimate techniques.
Professionals were abusing the control of the keyword density and therefore search engines had to enforce punishments for those that were manipulating the rankings. This meant only listing those that were relevant to a search, not just crammed full of keywords, also by ‘sandboxing’ those websites that were not complying with rules and regulations.
Since search engines have been used so widely, standards have had to change along with developments within technology. See our ‘Future of SEO’ section to find out more’.
