SEO Techniques
Internal Optimisation: Search Engine Optimisation relies on two main techniques, and the first of these is internal optimisation, which focuses on altering and adding internal content to ensure high rankings. Content that often benefits from SEO includes:
- The Title – this should use keywords relating to the website and attract users to your site from search engine results pages.
- The Meta Tags – most important of these is the Meta Description Tag that serves as the subtitle to a website and can be used effectively in SEO as a sales pitch.
- The Body Text – this should prioritise the use of keyword rich semantic HTML, in addition to good copy, which is essential for Search Engine Optimisation to attract users.
External Optimisation: External optimization refers to the process of ensuring the links that direct users to a site and the internal links within that site are simple and effective. Some Search Engine Optimisation techniques relating to this include the use of ‘links’ pages, ‘link’ exchange processes, in addition to reciprocal link exchanges. SEO uses external optimisation to calculate the relevance of a website to particular search engines through the extent to which it is linked to user search criteria, an essential measure of Search Engine Optimisation success.
