Keyword Selection
The basis of any SEO campaign starts with the keywords. Regardless of the design of a website, the region or even the budget of a campaign, nothing can commence without key phrases to progress.
Any Search Engine Optimiser will know of Google AdWords Key Word Tool. Used by all SEO firms and reputable consultants, key word selection isn’t as simple as drawing phrases from a hat. Taking into consideration the competitiveness of a phrase and the area and ranking against other websites that are all fighting for the same position, the Keyword Tool is the first port of call for any SEO campaign.
Key word selection needs to be relevant to a websites’ industry and area (if applicable) then maintained from onsite SEO right through to external optimisation. Key phrases can comprise of one word such as ‘fascias’ to three words ‘office refurbishment London.’ Obviously the more competitive the key phrase, the more work is needed to be undertaken to compete with others already established within Search Engine rankings.
A successful SEO campaign relies heavily on common sense as well as the knowledge of SEO techniques. Keyword selection is based entirely on the likelihood of what people will search for. A key phrase that isn’t competitive is an ideal candidate, but not if the search volume is low.
KOI – Keyword Opportunity Index is an equation that determines the success of a key phrase within a search engine. Calculated by a simple equation, KOI is devised by multiplying the monthly search figure by itself then dividing by the directly competing figure. The higher the KOI the more successful the key phrase.
Keyword selection is possibly the most important aspect of an SEO campaign, which is why there are so many tools to support it. The wrong key word choice will hinder an SEO campaign from the very beginning and any further link building or SEO strategies implemented for this phrase will be futile.
Related SEO Videos
