SEO and Marketing Strategies
Search Engine Optimisation as an effective marketing strategy depends strongly upon the increasing sophistication of eye tracking technologies. Indeed, web usability is currently at the forefront of commercial eye tracking research, making it both an exciting and a relevant field in which to be involved. Studies indicate that the eye is predisposed to scan a results listing from top to bottom and left to right (when this order is relevant to the language used), making SEO an indispensable marketing tool.
Search engine optimization often specialise's in ‘organic’ search engine listings although website's can also be marketed purchasing paid listings. Despite the fact that SEO does suffer from a lack of definite guarantees and certainties, it is often a successful marketing strategy, particularly with regard to its potential ability to generate returns on investments through web traffic.
