Wikia search engine was marketed as the new alternative to Google, With the different algorithm promising to provide better results therefore being more user friendly. Any new search engine provides a threat to a search engine optimisation company.

Wikia have now introduced an evolution on their existing search engine facilities, It is called Wikia Evolution. It allows users to add keyword tags to URL s that a user is vistin, which is then placed in the wikia index.

A good idea right? Well not really, if a user wanted to self promote a site they could place relevant keywords etc, excellent, but what if a competitor could adjust your keywords in the index, meaning a seo competitor could suggest that your site is relevant to ‘dog food’ therefore effecting your search position.

Still no competitor to Google, but the day nears when someone revolutionizes search results.