Once your site has an audience and traffic you should consider conversion rate optimisation to increase the inquiries or sales from your website.

This week we are going to share 5 top tips for improving conversion on your website.

So lets start at the top:

1. Relevant SERPS and Keyword Choice.

Its important that your traffic is targeted and users are looking for products or services that you offer. If you use a search agency then the keywords should have been selected to fit your business or products.

2. Usability & Design

Usability plays a big part in converting traffic into sales, if the site looks untrustworthy, has poor usability or a unstructured layout then users will be less inclined to browse the site or checkout.

3. Portfolio Examples

If you walk into a car showroom you interact with the product that is being sold, by adding portfolio pieces and testimonials you add value to your product or service.

4. Quick Enquiry Forms

If your offering a service, a quick call to action inquiry form can be an excellent method of increasing the chance of gathering potential customers.

5. A Clear Phone Number

Having various ways of taking inquiries is essential, A phone number will reassure the user if they have problems that they will be able to easily resolve the issue by talking to a member of staff. This adds more value than a contact form or email address.

Please feel free to add any additional CRO tips to the comments in the supporting blog post.

Thanks for watching.

Web accessibility is important for many reasons, but one that often gets overlooked is the importance of accessibility within search engine optimisation. First we will look at the general importance of web accessibility.

Ethics

It is important that anything you publish on the web is accessible to all users, this includes the hard of sight, hearing and non-mouse users. I have used talkr.com to automatically provides an audio version on the posts which are posted via this blog. It is easy to set up and install and well worth it.

Target Audience

If your site isn’t designed for all types of users you are narrowing the scale of your websites audience. There are lots of simple javascript text enlarger out there and can be installed to ensure that hard of sight or an elderly audience can use your website correctly by increase the text size. The other main point is to ensure that your site uses em’s as the font size, this allows software installed within browsers to easily increase the size of a websites font. (you can use cmd + and cmd – to increase and decrease the font size on this site).

Possible can be the law

Not so much in the UK, but in some states of America it can the law for large blue chip companies to have a user accessible website.

Now for the SEO benefits

Well its simple really, Google, Yahoo! and MSN are all trying to provide the user with very best result dependent on their search query, Now lets say there is a very relevant site that isn’t accessible to all types of users… It deserves to be there because of the quality of information it provides, but is let down by the build quality. This site may list well, but when a site with good content and good accessibility comes along it will lose its current listing. Google needs to future proof itself as the amount of variation in users increases. The last thing Google needs is a disabled friendly search engine taking its market share.

My advice, do all you can, look at your competitors and do some research. It is important now, but will become increasingly important in the future.