I wrote a post a while ago on my trip to Google HQ and while I was there I attended a talk about the future of Adwords and within this presentation, the main areas highlighted by the Google team as the next major innovations of the Adwords platform were media and video ads.

Well good news, Google has now launched Adwords for video in beta which is available to companies in the USA, Canada, UK and Germany at present.

This new form of video management is launched in conjunction with YouTube which is the #2 search engine behind Google, the 3rd largest site in the world, experiences 3 billion video views a day and 89% of the online population have used it at some point. With credentials like that it’s difficult to argue that this new system for easily managing costs and targeting isn’t going to be appealing to the masses.

Google claim it’s the best way to tell your business story in an engaging way and that setting up Adwords for video is quicker than setting up a traditional Adwords account. This is emphasised by the fact that the set up for video is only 2 pages compared to the 30 pages for existing Adwords methods.

The overwhelming premise of Adwords for video is that Google have made video ad management easy and affordable. Unlike some other video management platforms which charge on impressions, Adwords for video will charge on views. This is a smart move as the feature most coveted by video advertisers is viewers actually watching the video. This also stands by the theme that has made Adwords so successful over the years of paying for results not possibilities.

Google claim another advantage of the Adwords for video system is the ability to target adverts by a variety of methods including keywords, topics, contextual themes, placements and interests. The new system also offers the ability to display your adverts in 4 formats which are known as TrueView and allow you decide between in-stream, in-display, in-search and in-slate methods. With this aspect of Adwords offering so much flexibility, I can see this new feature being a big success.

The problem at the moment is that this feature is only available to a select group of Adwords certified beta testers so as a regular user you may have to wait a little while longer to begin using it. That in itself is perhaps not all bad though as it will give you a chance to create, record and edit the video you would want to show if you haven’t already got one!

Welcome to this weeks SEO video, Today we are going to review C blocks for back links and whether it could be having an effect on your search engine rankings?

Firstly, what does C block mean? well if you take an IP address and break it down into sections, it translates into AA . BB . CC . DD.

The C block or the third section of the IP is often related to the server hosting the site.

Sooo.. if you have 100 domains linking to your site and 99 of them had the same C -block, this might look suspicious to Google and could indicate a link-farm or a black hat SEO strategy.

To avoid this you can use SEO hosting services to ensure a diverse set of C-block domains linking to your site.

On the other hand if you are doings things naturally you shouldn’t be worried about the C-block section of any IP as they will naturally be different.

You can use the SEOmoz Keyword Difficulty tool to review the number of C-blocks you have, we reviewed the SEO tool in last weeks video blog.

Thanks for watching, for additional information please leave a comment on the supporting blog post.

Welcome to this weeks SEO video blog, We often come up against the issue of a client wanting to optimise for particular areas that their business covers.

With SEO it’s impossible to include all the areas on one page and often clients dislike that the site focuses on particular areas and not others.

I have put some different examples together that covers different ways of including areas into your on site SEO. For our example we will use 3 keywords and 3 Areas to optimise on a simple static HTML site.

Video –

We hope that this helps you organise your on site SEO for both usability and SEO purposes.

Thanks for watching, please leave any comments or questions on our supporting blog post.

http://www.seo-creare.co.uk/areas/

This week we will be looking at our top 5 natural link building techniques that may lead to an improvement in your organic search positions.

Natural link building is vital for long term success with your SEO campaigns, Our top 5 tips are:

1) Existing Brand Link Adjustment – As mentioned in a previous video blog, review the existing links to your clients site and check the landing page and anchor text supports your SEO campaign.

2) Guest Blogging – Approaching webmaster or blog owner in your clients industry to request that you would like to publish an article on their blog, including of course a link back to your clients website.

3) Target industry related websites that get updated regularly and aren’t crammed with Ads. Approach the webmasters and request a banner or text link advert. Aim for a free ad to start with, then reciprocal if needed and if they are savvy maybe a paid agreement IF the site is of a high equity. See our link equity video.

4) Say something interesting via your blog – Quality content can drive traffic and encourage others to link, tweet, like and any other social bookmark tag, helping your post build authority.

5.) Create something worth watching – Video SEO is extremely popular and with the increasing success of youtube, video can play a part in your organic success. Create a viral video to link bate and encourage social bookmarking. See the SEO song.

Thanks for watching, please add any other techniques you feel are important to the comments on our supporting blog post.

Welcome to this weeks SEO Blog, today I’m joined by my colleague Joel, We have previous done videos on link building techniques and how to identify good link building opportunities.

This week, using some Google search operators we are going to take a look at how to use your client’s brand name to your advantage.

Search operators if your not familiar, allow you to query Google with different parameters to target specific information in the SERP.

This can be extremely effective for all aspects of SEO, but specifically by using the allintitle: operator for finding sites that mention your client’s brand name.

For example,  using  ‘allintitle: Clients Name +Keyword’ will return all the sites that have your client’s name in the page title along with the products they sell.

This will provide you with a list of websites with your client’s products or services mentioned.

Once you have your list, there are 3 things to check:

1. ) Does the site link to your client?

2.) If your client does have a link, have they used anchor text that will help your rankings?

3.) Is the link’s landing page correct?

If the answer is no to any of the points, then we would recommend that you kindly approach the webmaster to help satisfy your SEO needs.

A little tip would be to write the HTML code yourself and ask the webmaster to link using the code provided, that way they have less work to do and you get the landing page and anchor text that reinforces your SEO.

We hope that this has been of some help, if you have any question please leave them on the supporting blog.