What Factors Are Taken Into Consideration?

Organic SEO campaigns can take serious investment in both time and money, so what takes so long?

There are various factors which effect the timescale of a sites performance,  some of the major ones include:

• The domain authority – Authority is governed by domain age, index depth, Page Rank and the relevance of the existing content.

• Competitiveness of the campaign – The phrases that have been chosen for the client will have a direct impact on the timescales.

• Campaign Size – If the campaign includes various aspects, such as long tail phrases, Video SEO and Umbrella phrases.

• Industry Exposure – Some industries have better link building opportunities than others, reducing the timescales.

So what would be an ideal situation to start an organic campaign? Well, a domain with Google authority and Page Rank,  some existing related SERP’s and relevant content will help. Keywords that will generate a good clicks and approaching the campaign with various aspects helping to generate the client a return, such as long tail keywords for eCommerce Products.

And what makes life difficult? New domains, competitive national keywords and limited online resource, Organic campaigns can take up to 12 months to get SERP’s which generate ROI for your clients.

Thanks for watching this week, please add any other factors that should be taken into consideration to the comments on the supporting blog post.

Script

Hi and welcome to this weeks SEO video blog, today we’re going to discuss organic SEO timescales and whether an SEO consultant can successfully predict an accurate timescale for a client or a website to perform.

The first thing to consider when assessing the potential success of a website is the domain name. There are several factors that are well worth checking.

Domain age: If the domain has been around for a long time then it will probably hold some authority in Google or other search engines.

Domain content: This can link in with the domain age, if your website has had related content on the domain for a period of time, it contributes to a smooth optimization process.

Domain Authority or Page Rank: Google assigns each web page with a page rank, Page rank is a link analysis algorithm that depends on the incoming and outgoing links on a website or web page. I you are unfamiliar with PageRank, we’ve included a Wikipedia link on our supporting blog post.

Domain Choice: If the domain name contains a keyword, this again contributes towards helping organic listings. You can of course, get to page one without one, but it all helps.

The importance of domains can be overlooked, but if you are optimizing a brand new domain name, you run this risk of Google easily spotting your eager SEO activity and potentially getting sand-boxed as a result. All SEO activity must be natural.

Secondly have a look at the content throughout the site, if it already mentions the chosen keywords then this will help the site to perform. Remember the SEO saying: ‘Content is king’.

Current performance is another important factor, If your web site appears for its phrases already, raising the phrases is easier than ranking them from scratch.

Next is Backward link analysis: If your website has a Page Rank, then it will more than likely have links pointing to it from other websites. An SEO consultant should analyze these incoming links and asses whether they could be manipulated to better reflect the keywords and content on the target website.

If an SEO consultant correctly analyses these variables – it can help them to predict the success and timescales of a new keyword campaign.

Thanks for watching, we hope this has been helpful. If you have any questions of comments please leave them on our YouTube Channel or supporting blog post.

Time Scales in SEO

I often get customers asking me to forecast the time scale for a search engine optimisation project and its the one question that is the most difficult to answer. As you know the industry is constantly changing its standards as are we, meaning the time scale for a customer to see results can vary from one cache to months of hard work.

So what are the factors which effect time scales?

• Existing Domain Strength – If you have an old domain with a strong backward link campaign, this is a great starting point for any SEO company meaning the time scales can be reduced.
• Phrase Competitiveness – If you are optimising for extremely competitive phrase then its obviously going to take more human resource, time and money to reach your target.
• Competitors – If you are optimising for a competitive phrase is may be that other businesses are also optimising for the same thing, increasing the difficultly of performance therefore prolonging the time scale.

We understand that SEO can hold the future of your business in its hands, so its important that all the key phrases perform and convert to enquiries. The successfulness of your business is the main importance and it is hard to put a time scale on when it will reach your target. We will ensure that we give your site the resource and time it deserves in order to get in the desired search engine placement.