We all know how important it is to carry out some search engine optimisation (SEO) work on a website to improve its ranking in Google and so on. But once you have used all the obvious techniques- links, keywords and so on- on your site itself, can you really do any more?

At Creare we understand the importance of going a little bit further.

• Social media marketing provides a valuable platform on which to optimise your website even more. A good place to start is to have regular articles posted on your site that are keyword-rich. Using a phrase that people will search for will increase your chances of a high Google ranking.
• Social bookmarking sites are also a way of adding links to your articles that people might not otherwise discover. They offer a great way to market your articles, they are free to join and there is no limit to the amount of bookmarks you can add.

There are also free article sites that you can submit your articles to- they work in a similar way to social bookmark sites except you post a copy of your article on them instead of just linking to it.

Creare know how to optimise your site to its fullest potential, taking social media marketing sites and using them to our advantage.

This is a question that can be answered from various different angles, we know that many social bookmark sites, social media sites and blogs can provide free backward links. Is this then the primary reason to use of SMM (social media marketing)? My answer would be no, we at Creare want to create a brand name that represents excellences in both the results and services we provide.

Social Media Marketing is an excellent way to generate traffic to your site, through allowing other internet users to share information that you are providing for your specific industry. This way if you write a relevant article about search engine optimisation, social bookmark it and then it generates interest you have automatically generated an identity that benefits the brand of your company.

Part of social media marketing is often based on what can other users do for me? we if you know that they write blogs about your industry then this can encourage them to write similar articles and reference ones they have read previously (i.e. link to your post).

Participating in a certain activity or making particular friends that could benefit you in future, falls upon the social capital model. This may not be done consciously but does apply to the users in SMM sites.

Read more on Social Media Marketing – Wiki – http://en.wikipedia.org/wiki/Social_media_marketing

Read more on Social Capital – Wiki – http://en.wikipedia.org/wiki/Social_capital