Welcome to this weeks SEO video tutorial, we going back to basics this week showing how to install Google analytics and set up conversion tracking once it has been correctly implemented.

Firstly you need register with the analytic service at http://www.google.com/analytics/. Once you have registered you can start tracking your website traffic.

Firstly a quick tutorial of how to set up Google analytics.

Once you have logged in, simply click the ‘add new’ link and enter your website address, ensure you have all the correct options selected and click next. You are then provided with the javascript code.

This code need to be added to every page that you wish to capture information from, we recommend adding this directly before your last body tag on your template and includes file.

That’s it for the initial set up.

So once your google analytics have been installed you can then track the conversions of each of your traffic sources, to do this you need to set up Google analytic goals.

We have done a previous video blog analytic goals, linked from the blog post. It is a relatively simple process.

James discussing Google analytic goal set up.

We hope this enables webmasters just starting out to correctly install Google analytics correctly and easily. Next week we are looking at the eCommerce Analytics setting for Magento, one of the eCommerce packages used by Creare.

Thanks for watching.