How New Labour Party Leader voting is similar to the way Google counts links!

Anyone involved in SEO will be aware of link building, and the value it adds to their SEO campaign. Link building is all about assessing the value of a link source. It seems to me that Google have got this idea from New Labour! New Labour’s system for allocating and counting votes (for the upcoming leadership elections) seems to me to be strikingly similar to the way Google counts and assesses link value.

Many sources suggest that New Labour’s system for allocating and counting votes is unfair, insomuch as you could become a member of multiple unions and organisations in order to be eligible for several votes. Furthermore, a vote from an MP is worth 100 party member votes. This to me is remarkably similar to the way that Google looks at backlinks.

I actually think Google is right to assess links in the way that they do, a link from a good source is worth more simply because the weight of the linking site is stronger. A site that has gained authority because its users find the information and resources contained within its pages useful should be worth more than a site that has little or no authority. Simply put, some sites are better than others.

Looking back at the New Labour voting analogy I am using here, if an MP’s vote is worth 100 party member votes, then surely this is because they in turn have been voted in by the electorate. This is the same as a site with a large number of inlinks providing better ‘link juice’ or ‘link value’ than a site that has little incoming links of its own.

To conclude, a quality link is worth a lot more than hundreds of lower quality links. I’ve said this before, and I’ll say it again: with link building quality over quantity wins out every time.