Joel tries his best to answer the question and also considers the importance of keeping up with industry trends and developments.

This week Ashley looks at link building for SEO and explains it in a way that anybody can understand, comparing it – in part – to the judging of a TV talent competition.

Joel chews over some ideas relating to Google‘s knowledge graph, which could lead to significant changes in how the search engine works.

Tom Nolan from the PPC department explains the common reasons you may not be able to see your PPC adverts when you search for them.

Joel presents a run down of Google‘s latest algorithm changes and points out any significance for SEO.