With all this talk of the recession its a wonder that we haven’t all just sat back and let our companies go under and we would all have an perfectly resonable excuse; It was the recession!!. I was reading an excellent article regarding this very subject: http://outspokenmedia.com/online-marketing/you-just-suck/ and it got me thinking, We haven’t been overly effected by the recession.

Losing clients is always sad and not a nice experience, but we have seen an increase in interest from old and new customers on how to get their most from their organic optimisation. Sometimes their organic optimisation can possible save the day and that web enquiry might just be enough to get through the tough times.

Super SEO

We have advised our clients to use all the techniques possible to self promote their sites, so when were not working on it, they are. This usually means your client will need to aquire a new skill. Setting your client up with free online marketing tools such as social networks is an excellent way for them to generate interest in their website.

What should we use to self promote?

The easiest method is to set up profiles on the following social networks.

• You Tube- Market your company, by optimising your videos.
• Facebook – An excellent opportunity for your friends and family to see your services! create a group, add an album, use your imagination…
• Twitter – Let all your followers know about new products and special offers you have on through these times of recession.
• Blog – We install blogs for article marketing purposes, but clients can also add related content.
• Myspace – Ask about, do you still have friends that use this platform? then create a profile for your company.

The list could be endless, if you look for a relevant social community, forum or blog to interact with im sure you will find it and you might start getting the odd enquiry.

Organic Optimisation

With people not physcally shopping and trying to save money, the use of internet to window shop has increased, often leading to that impulse buy and it was the optimisation that made that possible. SEO has kept both our revenue stream and our clients afloat over the last 12 months and we plan to continue to work hard and find new simple marketing techniques.

Dealing With the Credit Crunch From an SEO Point of View

The credit crunch is causing companies to look for ways to generate business more effectively. Consumers are becoming more price conscious and consequently looking for the best deals, turning to the internet and search engines to find them. A company’s website needs to be optimised to feature highly in the search engine results. If it isn’t optimised then it won’t feature when you search; this means that the company loses out on potential business and the customer might miss a better deal.

The first instincts of a company in a cash crisis are to cut back on spending on non-essential items. Advertising can be seen as a non-essential item, therefore being the first thing to go in the cutbacks. Far from reducing advertising costs in the credit crunch, they should be increased. Search engine optimisation (SEO) marketing strategies can play an important part in the success of a business and can help firms to stand out.

There will be some SEO companies who make the mistake of cutting back on costs, and these companies will be the ones who crash, leaving their customers to turn to other companies.

SEO will become incredibly important during the credit crunch. Not only will an SEO company be under increased pressure to perform due to competitors falling from the market, but it will also be important for our customers. We need to make sure that they emerge in good shape on the other side, and that they do not lose any business through our mistakes.

The credit crunch is affecting everybody because the money crisis acts as a chain. The knock on effect snowballs from business to consumer to business. However if businesses knew how to advertise their company in a better place than radio, and papers, this would generate more business for those struggling to make ends meet.

The most important investment any business can make is ensuring their website becomes the best it can be, by utilising Search Engine Optimisation. This is proven to have the best results in generating customer interest than any other way of advertising and in return the success of your business will soar.

As with most things, you have to spend money to gain money, and Search Engine Optimisation is a prime example of this. The cost is based on you as our customer deciding what you want to spend. This means you can spend as little as £100 a month up to thousands of pounds. Of course the more money that is spent the more money that is invested into making your website look and perform the best it can.

Search Engine Optimisation can help you beat the credit crunch because it gets you higher on Google listing, making your business noticed above all those that haven’t optimised. It generates interest form local customers as well as global, so just think of the business that you can generate, from just spending a little money on a great web site.

We have made over 200 businesses grow and expand in the space of a few years. Each Search Engine Optimisation is treated as an individual case and depending on the amount that is spent and the key phrases that are chosen for the site, the amount of time taken can range from a few weeks to a few months. But all in all this process is worth the wait, and soon you will be reaping the rewards and saying goodbye to the credit crunch.