SEO and CRO aren’t mutually exclusive, there is overlap…significant overlap.

Let’s say you have a website, you’re getting the traffic, but barely anyone is buying/registering/enquiring, well what do you do now?

You need to find the problem and fix it. That’s the essence of CRO.

Audience, trust, usability, design, keywords and many more elements need to be considered when trying to improve your conversion rate.

I recently discovered an ancient set of catacombs below Leicester, where I stumbled upon a treasure chest of useful conversion rate optimisation links. There were too many for me alone, so I have decided to share them.

But first, here is the link to Google’s free website optimiser, it will hold your hand as you try to test and improve your conversion rate, have a look/gander/perusal.

Basic way to conduct CRO

Path to conversion

Landing pages

Don’t overwhelm users with too many options

Quick CRO

Influencing users

Different types of landing pages

Scientific papers about CRO

CRO with a focus on SEO’s role

Step by step process for CRO