Script:

Always remember with optimisation of any type, content is king and can have great benefits for your SEO.

Also it is important to ensure you have included the correct keyword density – always ensure you have included keywords throughout the text of the script.

Thirdly, check for duplicate content.  If the search engines realise any of the content you are using has been duplicated elsewhere on the internet your site will be penalised.

By using RSS and other blogging methods, it is possible to update the content of your site on a regular basis, helping to boost the authority of your site.

Finally, contain links between different pages of your site based around your keywords.  This helps to optimise the individual pages your site might contain.