How SEO can help your Businesses growth

Search engines are built to deliver the most useful results to your query, fundamentally if you look at it simply, a website without SEO to search engines is like trying to find book in a library with no index.

The days of putting A1 before your company name in a directory, which use to be a method to appear first in a directory listing to bring you the most business, are rapidly falling to the wayside. The general consensus is that more and more consumers are turning to search engines, It is estimated that 79% of the UK population use search engines daily.

Before embarking on an online marketing campaign, one of the first questions you are faced with as a business owner usually is does my website achieve the objectives for which it is intended?

A website is an extension of your business and needs to transmit useful, engaging and relevant information about your companies principals and policies. A successful online marketing campaign can only work built on the foundations of a good relationship between you, your web developer and SEO Consultant.

What role do “keywords” play?

This is where you start to put the index in the library together, and where your industry knowledge and your SEO consultant’s market research will play a vital role in your future online success. Your keywords need to reflect your services or products and it is the essential link between your site, search engines and your customers. With access to 79% of the UK’s population the right keywords will result in vast business opportunities.

In summary, SEO in the most simple terms is no different to dictionaries, directories, libraries and books being in alphabetical order, search engines just use a 21st century version of the same principles to help users find the information they are looking for, without SEO you won’t be found.

The importance of Social Media Networks ( Twitter, Myspace.com, Facebook, Stumble Upon Mixx, Delicious) as a platform to promote interesting and engaging business reviews is fast becoming a valuable tool in a link building campaign for SEM (Search Engine Marketing). Even though this idea has been around for years what has changed recently is the way that business blog reviews are becoming less annoying and more interesting and engaging.

The growth of social media networks means that (for example, Facebook, continued its seven-month rule as the number-one online destination among social networks, with 144.3 million unique visitors and the other networks catching up fast) many businesses are looking to promote their products via ‘adds’ or other methods with keyword rich links to this vast potential market.  A strategy that is sometimes overlooked by promoters is the effectiveness of social media sites and the potential of business blogging.

The value of business blogs is without doubt a huge asset and resource tool in a marketing campaign.  With a potential market of millions conversation rates for any product or service could be quite substantial.
Blogging can create a strong engaging presence to a product raising visibility to a brand and increasing value to that site.  It would of course depend on how engaging the blog is and how keyword rich it is. .  The importance of promoting a business by this method depends firstly on the strength of the content and secondly on the back- link.  Content should be original, unique, useful, accessible and if commercial subtle in its sales pitch if its going to be successful.
Social bookmarking sites can make a site visible not only to an audience but also for search engine web crawlers or spiders to find that business and thus increase the page rank.  Many businesses understand the values of promotion from localised ‘traditional methods’ newspapers, magazines ads yet fail to understand the potential market from social media world audiences.  The days are gone when we think of business markets from one particular area, or even one country.