Comments on: What kind of Googler are you?

By: Maya

Maya — Wed, 27 Mar 2013 12:56:56 +0000

Thank you! I think it is definitely a case of stepping out of SEO mode and to look at a campaign from a ‘searchers’ perspective.

By: Jon

Jon — Wed, 23 Jan 2013 19:22:30 +0000

I was speaking today with a client about this exact topic. I agree you need to think around a searchers brain to get the answers.

Going for the most competitive / high search volume keywords is only half the battle. Without the addition of quality content to supplement it you will miss half the potential sales!

A question I was asked today was “wont this extra content put my visitors of filling in the enquiry form?” My answer was simply “if you don’t get the visitor in the first place there is no one to lose!”

Thanks for a thought provoking post.

By: Eilidh MacRae

Eilidh MacRae — Tue, 22 Jan 2013 09:53:29 +0000

Great post! There is a lot more to SEO than just keywords. I find it strange that in present time some of us still seem to be so focused on keywords and nothing else. With out practicing all components of SEO you will not have a successful campaign.