What is black hat SEO?
Black hat SEO is essentially when optimisation is performed with the intention of cheating the search engines.
Examples of Black Hat SEO include:
Invisible Text: An example of this would be white text or a white background in the hope of falsely increasing the density of your keywords.
Doorway Pages: This is a fake page that a visitor will not actually see. It is added for the purpose of search engine spiders with the intention of tricking then into indexing the site higher.
Keyword Stuffing: This is when a site lists a long list of keywords with no other purpose than falsely increasing the keyword density.
We at the Creare Group only use White Hat SEO techniques (legitimate, recommended SEO techniques) and would not recommend the use of Black Hat SEO.