How Important Is It To Use An Assortment Of Techniques For Your SEO Campaign?
Want A Presence Online: Integrate A Variety Of Techniques
If you have been browsing the Creare Communications SEO website you may have noticed that there are a few new additions. You can now browse pages dedicated to social media, e-marketing and internet marketing.
These new additions highlight the importance of using a variety of techniques for an SEO campaign. Gone are the days of writing the odd article and building some links, now there are a whole host of methods that SEO consultants and business owners can use to enhance a business’s presence online.
So what are these other techniques and what is the purpose of implementing them?
You may think that these websites are the realm of teenagers and Ashton Kutcher. In fact many businesses can now be found on these sites. They are a perfect way for companies to network with others in the industry, communicate with consumers and discuss the very latest products, services and promotions.
As a recent blog post ‘Social Media Marketing For SEO’ discussed, social media may not be right for every single business but by choosing the correct sites to appear on and implementing suitable activity on these websites, it could be a technique that is used by businesses of all sizes.
Social media activity does not just have to be reserved to Facebook and Twitter. Some businesses may find that YouTube is a good choice for them. This is particularly ideal for those that regularly produce videos related to their skills and practice.
As an example, if a flooring company sells laminate flooring online, many customers may be put off by the prospect of laying the floor themselves with little or no support. By producing a video showing the best way to do this and broadcasting it on YouTube, the company will be able to point their clients to the video, enhancing their customer service. The video could also be viewed by others planning to lay their own flooring, this puts the company in the position of appearing as an authority in their industry.
Although not directly related to SEO practice, e-mail marketing is another way that businesses can regularly update their existing consumers, re-enforcing their brand and their presence online.
Sending monthly or quarterly e-mails to a consumer offers a variety of benefits. It is a key brand building and promotional tool that is a quick and efficient means of communicating with consumers, without having to spend hour’s cold calling and without having to spend large quantities of money on advertising campaigns.
So back to the original question, how important is it to use an assortment of techniques for your SEO campaign? Well we think it is really important, by being present in a wide selection of places online there is more of an opportunity for consumers to access your brand.