Start Some Controversy And Break The Conventions Of Content
Let’s be honest, no one reads everything they see on the web. Much of it is often regurgitated mumbo and formulistic jumbo that is about as interesting as watching the slow dehydration of a freshly painted beige wall.
This mountain of unnecessary, uninformative and irrelevant content has often been the thing holding many businesses back. But, with ‘quality content’ the word of many people’s lips already this year, now is the perfect time to throw down your papers, tear up the rule book and go create a little controversy.
Break The Rules
Throughout life, we are told to behave. Conventions are conventions for a reason – because they are conventional. But, you can’t deny, everyone loves a rebel.
Controversy can often be misconstrued as false, dubious and, in some cases, detrimental. But don’t let that put you off. Under a more detailed inspection, we can begin to see that people respect the honesty, authenticity and, indeed bravery, of controversial content as it stands out from the monotone drone of the business world.
But why are clients, customers, bloggers and socialites so drawn to controversy?
Relight My Fire
‘Controversy’ can unknowing fuel debate within an industry. Whether you decide to flip an idea, look at it from afar or go ahead and scrutinise, by providing the sparks to a lorry-load of ‘linguistic petrol’, you will quickly see the social love ignite as readers rush to read your words.
Many people also appreciate the honesty and sensitivity of an off-colour topic. We live in a world where Social Media has allowed generations to communicate, debate
and be heard. Your originality and valour can be the inspiration that industries and customers need to see things in a new and insightful light.
One thing that must be appreciated however is the fine line between a constructed argument and an insidious rant. Clients want to be able to trust, relate and engage with what they are reading, not be offended by your opinions. Whilst it’s okay to think outside the proverbial box, your article shouldn’t become sinister and should maintain the level of respect and professionalism that your client demands.
So What Should You Remember When Becoming The Instigator Of Controversy?
1. Is It Useful?
The point of content is to viagra online educate, inspire, communicate and engage. It needs to be relevant to the realm you are dealing with and not just your own, personal thoughts.
2. Authentic & Unique
Be original. Think what has already been written and discussed within the industry. Flip ideas. Re-write rule books. Release your inner-rebel.
3. Appreciate Clients’ Needs
This really is important. Remember your writing with a client’s business needs in mind. Whilst people respect new insight, one thing that is not appreciated is inappropriate slander.
4. Don’t Be Afraid
Content is all about setting yourself and your client apart from the rest. Don’t offend, inspire. Don’t repeat, create. Don’t antagonise, be passionate. With this in mind, the only ones afraid will be your client’s competitors.