Social Media Marketing For SEO: Helping To Save Time
Finding Invaluable Information In Half The Time With Social Media
I recently wrote a blog post ‘Social Media Marketing For SEO.’ It observed the ways that businesses used social media sites such as Twitter and Facebook successfully as part of their online marketing campaign.
I briefly mentioned how taking inspiration from the techniques that others were using could significantly improve your social media activity. One thing that I did not mention was that using these popular sites could also help towards other aspects of your online marketing.
Put simply, Twitter and Facebook are excellent platforms for asking for advice and taking a look at the latest topics of interest. I found an example of this in a blog post written by Brad Shorr on his website, Word Sell, Inc.
Brad mentioned that he was suffering from a case of writers block and sent out a tweet asking for help with a topic for his latest blog post. Within minutes other users had replied with some excellent ideas. This is a prime example of a social media website being used by a brand/business as a community platform wherein others in the industry can exchange ideas and improve their individual brands.
If users are following the right people, for example industry leaders, social media websites offer businesses the opportunity to quickly and easily access invaluable resources, advice and scan through up to the minute industry news and information.
Article marketing is a technique used by SEO consultants to increase the number of back links and traffic to a website. Social media websites could be used by online marketing companies to ask for advice for articles.
The SEO/web design industry is developing at an extremely fast pace with new products and software developing all the time. Social media websites are a great place for discussion about these new products, by sending out a simple question, ‘what do you think about …..’ businesses are presented with independent reviews, without having to search through numerous review websites.
These points are just a selection that Brad mentioned as things he has accomplished using social media websites:
- Getting feedback
- Finding ideas for blog posts/copy
- Finding new clients
- Discussing certain products/innovations in the industry
- Finding out more about other businesses and their activity
What this shows, is that social media websites are extremely important for any online marketing campaign, if the business knows how to use it. There are various resources on the internet and even the social media websites themselves, showing how this can be achieved.
