Organic or Pay Per Click
After an intensive training programme into internal and external search engine optimisation, research led me to the question that continues to intrigue SEO consultants, when is it viable to include a “pay per click” campaign into a failing organic site? In many ways it would be quite easy to spend customers money to achieve this goal. However, there lies the quandary, is PPC the best way to improve traffic ratings or is it just a ‘quick fix’ or ‘patch’ to failing ‘Organic’ campaign?
I have recently read reports from various resources that inform potential on-line businesses the ‘Opportunity’ of using “pay per click” services provided by many search engines and directories such as Google and Yahoo. They guarantee to achieve the highest desired position on the front pages of many of the major search engines. Many might say ‘a lively marketplace, the higher you bid, the higher your advertisement will be displayed in the list’. There lies another important question at what cost is this achievable and who truly benefits from this route, is it the customer, or is the providers, or is the ‘cake’ big enough for all. I do believe that the way forward for SEO will be a combination of both ‘PPC’ and ‘Organic’ routes as long as the campaign has solid foundations with sound SEO basics.
