On-Site Vs Off-Site SEO: The unSERPrising Answer

Baffling, isn’t it? No, I’m not talking about the continued existence of the X Factor, nor am I referencing Frankie Boyle’s recent influx of cash, although those are indeed both baffling occurrences. No, what I’m talking about is the debate between Onsite SEO and Offsite SEO; which is more important, which is better, which will drag customers by the finger to your website and forcibly have them empty the contents of their bank account all over your Buy it Now button. Ahem. It’s a dance as old as time, as Morgan Freeman might say, an argument that’s been on going with no obvious result since the dawn of civilization. Or at least since old Berners-Lee hit the ON switch for us all. Cheers Berners. What’s arguably even more baffling is that there IS, in fact, an answer to this unceasing altercation. Oh yes.

On Site SEO

So, first thing’s first then. The contenders. Many SEO aficionados are evangelical on-site patrons, and their arguments stand tall and valid; especially in the middle of another fierce hair-pulling escapade from across the office.

What they say:

• Optimizing your pages with keywords boosts the site’s visibility, physically moving it up Google’s organic rankings.
• Long Tail Keywords that lead directly onto your pages are great for conversion and brand building.
• The content that appears on site is the spokesperson for your company, what customers read here, ultimately dictates what they think of you.

Off Site SEO

And in the blue corner, off-site advocates stand on desks and, with the air of a man robbing a bank, wildly claim:

• Building links is imperative to actually getting traffic to your site. There’s no point having a lovely page if nobody’s going to see it.
• The wealth of options available allows you to explore untapped markets with targeted content such as press releases.
• Social media is one of the most integral aspects of any businesses online (and offline) prowess and a strong offering on Facebook, Twitter and the rest can be the difference between success and sleepless nights.

So who is right? Once and for all? The answer is simple. Like love and marriage, salt and pepper, or Gary Barlow and disappointment; you just can’t have one without the other.  The magic is in the mix, and the only truly effective campaign is one that lathers the pages up in delicious on-site SEO, taking optimization moderation and above all, the visitor, into account, and then stirs in a rich and opulent, flowing off-site contribution that takes advantage of all the available opportunities for content and link building!

Settled.

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