Marketing and SEO: How Do They Go Hand In Hand?
Marketing Techniques To Benefit Your SEO
We read everywhere how important SEO is to maximising online exposure and how this can generate traffic to a website, then hopefully convert this traffic into enquiries.
But without the correct marketing techniques, how do people get there website noticed online? The answer to this is, they don’t.
Last week I read an interesting blog post by Brad Shaw entitled ‘Marketing And Really Good Jerky’, which spoke about a roadside sign that caught his eye. It was big, bold and bright, but it did the job at getting the attention, exactly how online marketing needs to be.
I’m not discussing design here, we all know that garish looking websites and logos don’t do any favours for a company. But in terms of online marketing, you need to be recognisable and therefore, brash, just like this successful sign.
Online Marketing consists of elements that many of us are already aware of. Content, social media and link building are just a few techniques we undergo, but taking the time to think about these things seriously, not just because we know it’s the right thing to do, is key to successful marketing. Getting your website noticed among the countless numbers that are out there, depends on your input.
So, imagine you were based in side street of a major city, how would you make your business survive?
You would make sure people knew of your services, what you can offer them, great deals that match your competitors. You’d advertise in places that can be seen, where you know traffic is going to be. You’d ensure that your business appears before anywhere else, and do trades with other businesses.
Simple right?
SEO is exactly the same, and goes hand in hand with making sure your marketing skills don’t go unnoticed. You’re web design may reflect your business, and your business maybe offering a service that is second to none, but if no-one knows about, you will just be seen as another ‘Closed Down’ shop in an alley way.
December 21st, 2009
Of course you’re also learning a lesson in how not to leave your commenters for months but I’m glad some of the mystery was taken out of it.