Think Like A Supermarket To Make More Of Your SEO
How The Psychology Of Shopping Can Help Your Website Succeed.
It may not necessarily be the most obvious theory but if your business could do with a boost, you need to think about your last shopping trip. How many items did you really need that were thrown into your trolley? Half? A quarter?
And why did you buy them? Not because you needed them but because of where the items were placed, the packaging and the colours, so you may want to think about these things when you want to make an impact on your target audience.
Supermarkets have proven the same theory for years. The way they position ‘not to be missed’ bargains, the colour scheme, lighting and even the temperature help to make more sales than if these features weren’t in place.
With your website you need to think in the same way as a Supermarket; colours, layout, content and exposure to make your visitors think they’ve just grabbed the best bargain of the century.
SEO comprises of different components that all work together to get traffic, conversions and aid your business. With this in mind, you need to think about how all these components work together to create the perfect web design and SEO campaign.
Colours:
This plays a large part in any web design or SEO campaign. Depending on the type of cliental you are trying to attract, you need to think carefully about what colours you have within your logo, throughout your site and within images.
There are many theories behind the use of colours and any supermarket knows this. Looking at major chains like Asda, Tesco and Sainsburys, they all attract different people, but there are those in particular that will favour one over the rest. Admittedly this may not be in relation to their colour scheme, but how they present themselves and the connotations with brand within their store.
Layout:
Ever noticed how you have to go through many different aisles just to pick up a loaf of bread?
The layout of your website should entice people to dig a little deeper for information without confusing them. Obvious page titles, tags and categories, should be apparent to ensure people delve deeper but come across things as they search for what they want.
Content:
We are enticed by what smell, hear and feel. But more so by what we see. Great bargains, attractive text and promotions in all the right places are what entice us to popping something in our basket rather than leaving it on a shelf.
When writing for SEO, keep the three A’s in mind; achievement, aim and audience.
You need to ensure that your content grabs your consumers not bores them and reassure people they need your product not just want it.
Content doesn’t just end with what’s on your website, get promoting in other ways to gain maximum exposure reminding your customer of your great product and service that they must have.
The psychology of supermarket shopping lies deeper than you can imagine, and it works every minute of every day, worldwide. Ensure you make the most your SEO and help people put more in their basket than they need before they check out.
