Make Information Easy To Find With Quality Web Content.
There are two key ingredients that have the potential to make a website a success, these principle elements are design and content.
One of the main reasons why people choose to use the internet is because it offers them the opportunity to access information quickly and easily. For this reason it is important that the content within a clients’ website offers information about their business in a format that is easy to retrieve.
From an SEO standpoint, one way that this can be achieved is by having a high key word density on each page. This not only means that search engines such as Google, Yahoo and MSN can crawl these pages, picking up on key phrases and boosting rankings for their SEO. But, it also allows users to navigate around the website, accessing suitable information that they want to read.
Alongside a professional design and good usability, potential customers will be able to move around a website efficiently.
From a writer’s perspective, the content that we add to our customers’ websites must always contain good grammar and spelling. Not only does this reflect upon the author but it also has an effect upon the integrity of the business who owns the website.
We try not to write reams of text for any of the pages on our websites, all content is kept concise and to the point. The main reason for this is because it has been proven that those websites with a high saturation of text also have increased bounce rates.
Obviously we understand the importance of businesses communicating their main points to their audience and so we tackle this by offering our clients Videos, whereby a presenter can explain their products and services.
Our web designers and content writers work closely with customers to create products that are suitable for them. As a result of this we begin to understand a little about their ideals and target audience. One thing that we try to do is to write in a way that will engage this audience. We develop web sites for a range of industries each with their own idea of how they are portrayed. We write to reflect their needs and with this in mind always consult with the customer about the style and tone that they want their text to incorporate.
Put simply, here at The Creare Group we always try to create web content that reflects our clients and makes accessing information simple yet effective.