Newsflash 2010-Keep Content Current For Better SEO
News Updates To Keep Visitors Interested
None of us know what the next 12 months has in store, but one thing that can we can be sure of is that there is going to be news generated everyday that is relevant to both businesses and consumers alike.
We have previously discussed the importance that internal and external content has on SEO, but writing for the sake of it has no value what-so-ever, wasting yours and your reader’s time. So how can we make the most of our website but offer informative content at the same time?
First thing is to think about the different things people pay to read every day such as newspapers and magazines. Why do they read this? Because it is informative, fresh and current, exactly like your news should be.
However, already you are doing one better than published news, by offering your readers something papers and magazines are not; fresh, informative and current content for FREE.
Obviously, we all know that there isn’t ground breaking news everyday for all businesses, but it’s important that you make the most of your website by informing visitors of latest offers, deals and expansions when they occur. It’s also important to discuss any aspects of news within your industry to inform customers that you are aware of current affairs even if it doesn’t directly affect you.
Many businesses feel that they don’t have anything worthy to discuss, so when we see RSS feeds with no updates or the last post being from 2008, it’s frustrating to see the major SEO opportunities such companies are missing out on.
Content is still important for every website, whether this is expressed through web pages, RSS, or even scripts spoken by an online presenter. Keeping your customers up to date with the goings on in your business will not only bring returning visitors, but provide the opportunity for backward links, social bookmarking and various other aspects of essential SEO.
