Google Set to Encrypt Google Chrome Searches
So I have heard down the SEO grape vine that Google chrome are following in the footsteps of Firefox and iOS 6 by encrypting any web searches through the Chrome Omnibox.
What a nightmare this one could be! As if analytics isn’t hard enough to access the information you need! Let’s just add in some not provided information to mix it up a little more. But what are the real issues going to be?
So you have a new client? And you want to have a look at one of your colleague’s campaign that may have similar services. Chrome’s encrypting is going to make that task so much harder. Lots of information is going to show up not provided, which is probably one of the single most annoying points of analytics at the moment. So what’s its going to be like in once this change takes place?
Is it SEO?
It’s great to see when you go on to analytics and check out the organic searches that your keywords are working. So it’s going to be a little bit of a pain now more and more results are going to be encrypted in a special code that won’t now be recognised by analytics, making it so much harder for us to analyse keyword performance. So are we meant to guess which keywords are working now?
It has been said that chrome users shouldn’t be able to notice a difference in performance. So far I’m not aware of any benefits of this change for users or SEO’s, so we will have wait and see.