Going it Alone – Think Twice
Over the past decade SEO has become common knowledge amongst business owners who have realised the difference a strong web presence can make to their turnover. With endless numbers of businesses on the high street, both established chains and independent shops falling, promoting your business on the web has never been so valuable.
With this in mind, is it possible to carry out an in house SEO campaign with no previous experience of the industry and limited knowledge and resources?
Following SEO blogs and attending SEO conferences etc can help keep you in the loop and could result in short term success. Build a number of links, add your site to local directories and make your content key word rich, all of which could lead to first page rankings.
However a short term fix is the likeliest outcome of such a campaign. In recent months Google’s regular updates have made SEO an ever evolving art form that requires full time dedication. With so many aspects affecting the performance of a campaign, ranging from on-site optimisation to social media, the previous ‘got to’ practice of heavy link building is now merely a drop in the ocean.
Knowledge of disavow requests, duplicate content checks, detailed onsite SEO analysis, analysing webmaster tools and analytics, as well as regularly updating Facebook and Twitter are but a few of the areas that you must be familiar with when running a campaign.
With SEO companies now dividing into several departments to target these specific areas it is near on impossible to run a successful campaign as an individual. However pull all of these experts together and you can ensure the long term success of a business.