Five predictions for SEO in 2013
As it is Christmas day I thought I would give you all a little present in the form of my five predictions for next year. Now these are no means gospel but they are points that you should keep your eye on throughout 2013. So sit back with a nice cup of tea in your amazing new pajamas that your Nan has brought you and enjoy the journey into next year.
Author rank will play a massive part in the SEO strategy world next year; we have already seen signs of it emerging this year with the introduction of authorship and tools such as Author Stats in webmaster tools. We already know that author rank will continue to grow as a factor of the quality of the page shown in the SERP’s but my prediction is as follows.
My prediction: By this time next year authors will have a physical representation of a rank, like a Page rank that will be shown in webmaster tools or using other checking tools.
Social and more specifically Google + has been mentioned more than once by Google that it can be used as an indication as to peoples interaction with a website. As before, we know that the use of social media in Google’s algorithm will increase next year and Google+ will be the leading source of engagement for them.
My prediction: Google will improve their algorithms for detecting manipulated social factors and with this place more weight on social networks, with the help of author rank as well.
As we have seen with the Penguin update Google has place much emphasis on natural SEO, and with this we have seen websites with large exact match backlink profiles penalised for doing so. This is something that has caused some SEO’s to have to change the way that they work. Not only will next year inevitably bring more updates from Google but also change within the SEO industry with another shift towards more traditional offline marketing methods being taken online.
My prediction: Brand building in 2013 will be huge, back link profiles will be made up of 90-95% branded links. You need to make the shift now if you have not already.
With the introduction of HTML 5 websites can now be laid out to Google using <header><nav> and <footer> tags. Ensuring that your website is coded cleanly and is well structured is half the battle. 2013 will also be a big year for responsive and mobile friendly websites but this should be well known already.
My prediction: Google will use these tags to see the structure of websites and the positioning of links more easily. Designing responsive websites in HTML 5 will earn you plus points.
Not Just SEO
As mentioned before brand building and natural SEO will be massive in 2013, but another thing to note that it is not just SEO that you need to be doing, this is more advice than a prediction.
My prediction: With Google being so volatile it has become evident that you need to have a full digital strategy going forward. This needs to contain the following;
- SEO (Obviously)
- Social Media
- Content Creation
Ensuring that you have something ticked in each one of the bullet points above will give you a rounded campaign that will be sure not to fail.
I hope that the predictions above help with your strategy for 2013, and I will check off each point this time next year to see what has come good and what hasn’t. If you have any predictions of your own please leave them in the comments box below. I hope that you have a very Merry Christmas, enjoy your mince pies, turkey and a glass of wine (or two) and have a very prosperous New Year.