Do clients always understand SEO?
So, your business is either fairly established or new venture which is struggling to turnover as many sales as anticipated month on month. There are many marketing opportunities available in the public domain, whether it is traditional form through PR, local journals and newspapers to the more modern approaches of email marketing and SEO. With so much choice available for business owners, the choice can often be daunting, uncertain and potentially costly. The question could be where to start with choosing a medium to drive sales and profitability further, so where do you go? Research shows that most will visit Google, so where better to start than looking for an SEO company, I mean your friends and colleagues have told you it’s fantastic and guarantees 1st position on Google! This all sounds too good to be true right, well without investing some proper time in researching the best SEO company yourselves, SEO is more likely to reap a loss on investment rather than increase your profit margin and sales. Research SEO, type this key phrase into Google to check what return you get. The proof is generally in the pudding, so start contacting companies that rank the highest!
Three misconceptions of SEO
- Your company will rank in no time- SEO is a long term strategy. It takes months to optimise properly
- All SEO companies are the same- Generally ignore SEO agencies that do not meet you face to face, and always research thoroughly black hat techniques before asking for their processes to get you ranking!
- It is too expensive- Sourcing the best SEO Company will not be cheap, so neither is R&D, bespoke link building, writing informative content and investing resources throughout a network. Manage costs before jumping into the unknown, and always be clear over what is promised by SEO.
SEO company chosen, time to relax!
WRONG. Any reputable and respectable SEO company wants to have an on-going strategy between their consultants and clients. Relationship building and communicating from the outset, both short and long term through regular intervals for the duration of the strategy is imperative for the purpose of progress, results and ROI.
Contact
You have invested both time and money into your campaign, so pay attention to every communication which comes your way from the consultant, both by telephone and email. Remember, SEO is a long term investment as there are no absolute guarantees of immediate top page rankings through organic SEO. Understand that your consultant has your best interests at heart and requires feedback to be able to assess what return your campaign is having at any particular stage.
Be Patient
SEO is a long term investment, so if you get bored quite easily or are inpatient in nature, SEO is probably not the best short term solution. Unless you are looking to outlay a much higher yield of cash on short term promotion through PPC, SEO is generally the best most suitable holistic online marketing strategy for your SME or enterprise, as it does not just look solely at your keyword rankings, but also the quality of your website content and optimisation. If your business operates within a competitive market, bear in mind that your closest competition has already been established on Google for a longer period, and may (in-turn) already have a relatively secure page position on Google. Your consultant will set monthly estimates for KPI’s for the campaign, depending on whether you are optimisation regionally or nationally. Pay attention at this stage, and allow scope for the consultant to dedicate their time and resources. Be clear on ranking estimations and timescales as soon as the campaign commences!
In Summary
Don’t be afraid to pitch any ideas to help push the campaign further forward, as these may be taken on board. Always understand the points being made, but don’t be afraid to ask if you have any questions. You are investing money into the campaign after all, so the consultant requires your undivided attention and understanding. The most important thing, work with your consultant to increase the chances of success for your campaign! Your company deserves it.
October 30th, 2012
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