The Death of SEO
In a recent WebProNews video, Greg Jarboe of SEO-PR discusses the death of SEO.
I posted an article about this same subject in August 2009 – ‘SEO isn’t dead it’s evolving!’ after watching a previous WebProNews Video discussing the same subject.
The arguments for the death of SEO are not, in my opinion, particularly convincing. Yes, the methods have changed, but so has everything on the internet. You don’t expect your web browser to stay the same as it did ten years ago, do you? Or markup languages? Or entertainment channels? Or even your own website? So, why would anyone expect SEO practices to stagnate?
Of course SEO changes, that is the beauty of it, and why I love it so much. Every time something new comes along I get excited to be learning, whether it’s a new tool for keyword selection, or something a bit more fundamental like a Google update. It expands my mind and I like that. Yes, there are some incredibly tedious aspects of it, such as some forms of link building or writing copy to target different local areas but optimised for the same keyword… But, even those things have a value, and when the listing I’m targeting starts to perform it doesn’t really matter to me whether it was the many tedious hours I spent doing something quite boring or if it was through an exciting new method only discovered last week.
In my article ‘SEO isn’t dead it’s evolving!’ I discussed the various ways SEO has changed and how it has evolved over the years. I also look at various ways that SEO is changing, and those things are even more evident today. Such as using Social Media to drive traffic to your website.
SEO is still evolving, it will continue to do so as long as people use search to find things on the web. Simple as.
March 19th, 2010
I totally agree with you. SEO is not dead, is changing and adjusting to new situations. If there are SEO consultants who apply the same strategy as 10 years ago, in that case the SEO they now is dead