Caffeine Launched? How will this affect your SEO?
During the Summer Google made an announcement about a new project they are rolling out, they call it ‘Caffeine’. Caffeine is described as a re-write of the current search architecture, Matt Cutts suggested that many searches would stay the same but be faster.
At the time of this announcement, Matt Cutts discussed this new update with WebProNews. He suggested that it is very similar to the “Big daddy Update” from 2005, and consists of changes to the way Google crawls and then indexes sites.
Before Christmas, Google were kind enough to reassure everyone that Caffeine wouldn’t be rolled out until after the festivities. This was a very considerate thing of Google to do, especially as the Christmas period is often the busiest time of year for many businesses.
In November Google told us all about their intentions at PubCon. A few days ago Matt Cutts posted a video of his presentation at this event on his blog. It is well worth watching – if you want to skip ahead to the Caffeine bit though, it starts at around 22.10.
How will Caffeine affect your SEO
If you use white hat SEO techniques, and make sure your site is excellent for the end user (ie people) then you can’t really go wrong. Don’t forget to make sure your content is regularly updated, your coding is clean and tidy, and you link build using ethical and thoughtful techniques you can’t go wrong. The basic rules of SEO still apply!