Avoid Black Hat SEO Techniques
The pressure of making a web site list highly through search engine optimisation, often makes businesses look at the short cut options. Like any form of competition people try and cheat the system to ensure they get to the top. However, the end result is very much the same as any other from of cheating; you are caught and penalised.
Search engines work in an honest and natural way. They reward those sites that have taken the time and effort to develop their web site and continue to do so through different forms of link building. This includes various forms of online content including article distribution, press releases and updating site content, as well as building links through directories, posts on forums and social media sites.
Because of the long process that reaching top positions on search engines takes, people have found that they could find ways to reach the top through unnatural link building now known in the trade as Black Hat SEO.
Spamdexing and unnatural link building means that initially the search engines recognise work is being done to help a site succeed until closer inspection. After recognising a website has been abusing the SEO system a site is then ‘sandboxed’. This refers to the childhood stage and as a site is trusted more by a search, they are then released and return to join the professional companies that have earned their listings.
It is compulsory for businesses to understand the detrimental effects that trying to cheat the system will have on a websites listings. Fortunately The Creare Group only ever use legitimate techniques for themselves and their customers and to achieve the listings they have for competitive phrases such as ‘web design’, they are proof that cheaters never prosper.