Algorithm Changes & Protecting Your Campaigns – SEO Video Blog
Hi and welcome to this week’s video blog. With all of the recent algorithm changes that have occurred over the coming weeks, people may be concerned about whether their website really is up to scratch in terms of the SEO currently in place.
None of us can predict what Google will hit us with next, but what we can do is recognise what Google has previously looked at and learn from this by bringing a website up to standard to prevent penalties from future updates.
So firstly, we’ll look at on-site architecture:
Starting with Content: Unique, fresh content is crucial. In the past year, the Panda and Penguin updates have focused mainly on text with content farms feeling the wrath of Google with many being de-indexed.
To prevent this happening to your site, make sure you are writing content on a regular basis that attracts visitors and is written for the reader – not the Search Engines.
Next is Author Rank: Google wants to see a face to the website that it is indexing, by linking your website blog to your Google+ profile you can create that association and let Google see that there is a real person behind the scenes.
Finally keyword density: There was a time, very long ago, that quantity overruled quality. Google has since abandoned that theory and even more so in the past 18 months. Make sure your website is as naturally in-linked as possible by reviewing the keyword density within the website and blog posts.
Okay so what do you need to be aware of off-site to ensure you keep your current rankings?
First major element is link building. The techniques of this have changed somewhat over the past year alone, so if you’re still practising techniques from 5 years ago, chances are that your website will be at risk, if you’ve not seen the effects already.
Take the time to not only link build internally, but utilise resource such as blogs and high profile websites to create natural links from reliable sources.
Google has been hitting many websites for their unnatural link building techniques, so if you aware you may have practised these previously, it may be worth going back and trying to remove these where you can.
Directories & Article spinning – Article sites and directories were used as link building tools not so long ago, but as with content farms, many of these have been penalised by the recent updates which could have repercussions on your own rankings. If you know these have been used in your old link building strategy, it would be worth reviewing these with immediate effect.
So with this in mind, we hope we’ve found some way to help you bring your website up to Google standard. If there is anything else you feel takes a priority, please do not hesitate to leave a comment.