A Preview To The Training Games
So how do you transform the aspects and terms of the SEO world into actual objects? This was the task we set ourselves when we decided to make our latest video at Creare.
The Training Games shows the story of an SEO trainee. We wanted to take the SEO world from the internet and turn it into a number of physical tests that need to be overcome.
Some of the test we’re
easy to put together like the Panda. Who wouldn’t like the chance to take down a Panda update with a punch? Some test were a little more tricky though. Our link juice smoothie was quite a challenge. Finding products to turn into SEO ingredients took a few long trips to the supermarket. Spam was an obvious choice but my favourite ingredients that made it into the video are the Keyword Pasta made from alphabetti spaghetti and Anchor Text butter. These certainly aren’t your usual ingredients and the resulting smoothie was quite awful.
We managed to include white and black hats, follow / no follow links and a couple of our favourite SEO people. Nick insisted we include the homage to Rocky with the chicken chasing although it has nothing to do with SEO. We also wanted to show that although your SEO campaign maybe going well, there is always the chance of a Google update that sets you back.
I’d like to thank everyone who helped put the video together. Are main actors are Fliss ‘The Trainer’ who jumped at the chance. Andy, ‘The Trainee’ was a reluctant volunteer and Tom who came up with the original idea just so he could dress up in animal costumes.
You can still see the trailer for The Training Games video
but watch out for the full version which will be live any day soon.