5 Trends that Will Shape Content Marketing for 2013
It’s no secret that content is becoming an increasingly integral part of an SEO campaign with low quality content just not cutting it anymore! High quality content can integrate good links with little effort, we just need to know how to do it right and keep on top of any changing updates and algorithms.
Press releases are a prime example of the need to keep up to date with the changing world of SEO and marketing. The press release process has been around for more than 50 years yet that still carries its flaws. The key for us is to create sustainable strategies that incorporate long term brand building.
Within our content strategies there will need to be a bit of a balancing act between creating strategies that work for the here and now while still addressing long term, non-scalable solutions. So what does this mean in terms of content? Here are five clear trends that will help shape content marketing this year:
1. Quality Content is Vital
The quality of writing needs to be better than ever showing high standards of writing in every piece of content. More importantly – the content writers need to know their stuff! This means more research into specific industries and the need to work even closer with their clients in order to gain a better understanding of their business.
2. More in Depth Articles
Following on from the above point articles need to show more knowledge and delve deeper into the topic at hand. Insightful articles will help build trust with prospective customers, increase conversions and build brand authority.
3. Give The Content A Voice
Not only is it important for companies to set themselves a cut above the rest in terms of value for money,
core beliefs and goals they also need to set themselves aside when it comes to content. It needs to go that step further; it needs to stand out helping build up their brand as well as their own individual personality.
4. More Social Media
We need to provide social-ready content for our clients. It’s not just about providing fresh content for their site it’s about publicising that content and making sure it’s available through a number of social media platforms. Make sure your client has a Facebook page and a Twitter feed and get them involved – it could be as simple as providing them with a short summary of the content or a teaser of which they can share.
5. More Multimedia
Photos boost interaction and so does video so incorporate them into your content whenever necessary. Interactive content will always bring in visitors and it makes for shareable content. Make sure when adding pictures that you utilise alt tags, descriptions and captions to enhance your visual content and improve its accessibility.
Moving forward, there is clear need for content strategies that incorporate written word, visual content and social media in order to fully engage audiences and improve brand authority.