What does a good link look like post Google apocalypse?
Welcome to this weeks SEO video blog, in light of all the recent Google algorithmic changes this year we’ve had a relatively quiet week. With this in mind we thought in light of all the changes to organic search in 2012, what does a good link looks like?
So firstly let review what no longer works:
- General business directories made for SEO’s
- Site wide sidebar TLA’s
- Forum signature links
- Blog commenting for SEO purpose.
With Matt Cutts constantly preaching to publish quality content in order to rank its no surprise that we feel the best type of link these days is contextual.
So, what does that mean? well, it’s basically a link surrounded by copy. To make it worth while the rules are simple:
- Make sure your site has authority – This could be a good PR, readers / community or social presences.
- Make sure the site is related to your industry – You don’t want your link to be shoehorned into a unrelated post.
- Make sure the page or post is related to your subject or business – The more niche the better.
Obviously there are several ways you can achieve these types of links, but we’ll leave that part to you! If you have any additional ideas about links in 2012, please leave them in the comments on the supporting blog post.
Thanks for watching.