Warning! Un-natural Linking – SEO Video
Early this week my collegae Ash from the SEO department wrote a blog post on the de-indexing of networked sites and with that how Google has been sending an un-natural linking message via webmaster tools to sites linked from these identified networks.
So as Ash mentioned it may be time to re-think your SEO strategy and back link profile, our friends over at SEO moz have put together a comprehensive list of recommendations, which we are going to take a look.
Firstly identifying a bad link network, this should be relatively simple and you know when you have built a poor quality link you take a risk of Google finding it.
- Terrible content and a boring template; you find yourself asking, “Why would anyone ever subscribe to this blog?”
- Topics are jumped, unrelated to the site’s theme, and categorization is poor.
- There is rarely an about section, author name, or means of contact.
- Lots and lots of exact-match anchor text seemingly pointing to sites at random.
- Posts tend to be 400-500 words with 2-3 links per post – generally all to the same site.
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Okay so lets say you have received the dreaded message and you feel hard done by, what do you do next? Well you can submit a re-consideration request of cause…
So the there are several points you need to cover within this request:
- Firstly how shocked and sorry you are about the status of your current back profile.
- Secondly, Review your links and highlight to Google you have removed any links from sites that have been de-indexed.
- Be as specific and detailed as possible, if you want to tell them the email and name of the webmaster you purchased the link from we believe this could help speed up your re-consideration.
So on a final note, if you don’t already this is a great time to review what your SEO company practices are. Our advice for not getting penalized, be ethical and creative when building links and don’t take the easy way out.
In honor of the news that ‘anchorman 2‘ is on its was to our screens, you stay natural SEO world.
Thanks for watching.
