What Factors Have An Influence On Video Results In The Search Engines
How Search Engines Evaluate The Quality Of Online Videos
As video becomes a more and more popular medium online, many people want to know how they can get their videos to rank highly in the search engines.
Question and answer sessions released by Matt Cutts on his blog suggest that the principles are much the same as they are when it comes to getting standard articles and sites to rank highly.
What is important here is to distribute your videos to high quality channels and to ensure they are receiving high quality links. The case discussed by Matt Cutts in the video below illustrates this point perfectly. Great videos that have been distributed to channels such as YouTube can still slip under the radar of the major search engines if they are not receiving the right attention from other web users.
Videos stand a better chance of being ranked highly if you bear in mind that Google use many quite traditional measures to judge their quality. Links are important, especially links that help to indicate a good reputation and boost page ranking. Getting comments from a few really good sources, who themselves have high ranking sites and good reputations, can help no end, just as in standard search engine optimisation.
Further to this, Google’s primary purpose is to serve its users and to bring up the most appropriate results possible. Hence all the algorithm changes and updates which are implemented to make a quicker and more accurate search possible.
Videos will be indexed according to well they match with the topicality of search terms, there is no point indexing a great video that turns out to hold absolutely no relevance when people watch it.
So, if you’re looking to get a video ranked by the search engines, using traditional search engine optimisation techniques should help.
At the end of the day, the reputation of a particular page, which is established through its links and page rank, will always be an issue of vital importance. References:
