What to watch out for when switching SEO companies – Video

This week Nick Rinylo & James Bavington review some considerations when moving from one agency to another and what pitfalls should be considered for both the client and agency.

Script:

Welcome to this weeks SEO video,

today we’re discussing what to watch out for when changing digital marketing agencies. We recently came across an article from Chameleon Web Services on a rival company called Essential Marketer after a couple of Creare clients had been targeted by their sales team.

Chameleon discuss certain elements of their past SEO campaigns which Essential Marketer highlighted and used to leverage clients away from themselves. Now we’re not overly interested in other SEO firms sales tactics, but thought it would be worth considering what’s important when switching to a new agency.

We will also consider a couple of points if your an agency inheriting a client as this can be a difficult situation if not managed effectively.

So firstly if your looking for a new agency, some things to consider are;

• Credibility – It sounds simple, but does your new firm has trust within the industry? More importantly do they rank for their own target keywords?
• Price – In todays economy it’s hard not to be price driven, but in light of the recent Google Algorithmic changes we highly recommend you consider quality over cost.
• Portfolio – Industry specific examples are vital, whether it’s businesses within your region or industry. Demonstrating they can do what they say is key.
• Understanding  – 2012 was a big year of algorithmic penalties from Google, with this in mind make sure you provide the full picture of any previous SEO activity on
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  the site, so you new agency can review appropriately.

Secondly if your an agency, you should be reviewing the following:

• Underhand Tactics – We recently inherited a large SEO campaign from a competitor, one we have a decent relationship with. However we did find some cheeky no-follow meta tags on target landing pages which seriously effected performance, so it’s worth reviewing the site to ensure there are no robots.txt files disallowing key files or folders, meta tags no-following pages or even URL’s being removed from the search engines via webmaster tools.
• Review past work – As mentioned above aligning previous work on the site is vital, if you are working on a campaign that is likely to soon be hit by a penalty managing the clients expectations of this is a top priority. The last thing you want is inherit the responsibility for previous poor SEO work.

Hopefully that helps you understand the main pitfalls when considering moving agencies or taking on new campaigns, if you have any to add please leave your comments on the supporting blog post.

Thanks for watching.

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