Social Media Results Conference – SEO Video
Hello and welcome to this week’s SEO video. On Wednesday of this week, we headed off to London to attend the Social Media Results conference.
With speakers from Twitter, Google, Facebook, Spotify and many other huge brands we were buzzing to hear what they had to say about customer engagement and influencing audiences across the different social platforms. Check out the video for a full break down of the morning sessions:
With so much great content to take away we’ve decided to produce two video blogs which will look at the key takeaways from the conference, splitting it down between the morning and afternoon sessions.
So, on with the show. The morning speakers were Jonathan Hudson from Shop Direct Group, Pierre Loic Assayag from Traackr, Dominic Burch from ASDA and Amanda Coleman from Greater Manchester Police.
With loads of information and great ideas being discussed, we are going to focus on what we felt were the key takeaways.
Here are the mornings key points.
1. Type of Content – In light of Facebook’s recent algorithm changes it’s important to choose the right types of posts – engagement comes from asking questions, posting images, keeping things simple.
However, it’s not always necessary to strive for audience reach, some posts are for the benefit of your audience that might not require large amounts of engagement.
2. How to build an audience – Identifying Influencers for your brand was a hot topic of the day. Social makes the company seem personable and informal, breaking the boundaries of formal office response.
You can engage with not only your current advocates but also ‘Mr and Mrs Angry’ – engage with these and they can become your biggest ambassadors.
3. Crisis Management – A few very apt examples from the speakers of the morning showed how social media can be used as an effective early warning device for possible brand crises.
Utilise tools to see what customers are tweeting about your products and services. Proof has shown that if you respond quickly you can turn a possible negative into a positive, increasing brand advocates and avoiding any potential PR pitfalls!
We felt the overriding theme of the morning was quite simple and summed up nicely by Rob Skinner at Paypal – social media is all about people. The key is to break down the formal barriers between yourself and your customers and be a face they can relate and feel confident to speak to.
Make your content simple and relevant, use common sense and make engagement simple! Target the loudest people who can really help your brand get out there in the right circles, and keep a close eye on what people are saying about your brand, whether good or bad, and you’ll be best placed to make the most out of your social profiles.
That’s it for this week. Next week we’ll be focussing on the key themes from the afternoon, so make sure you come back!