SEO Video Tutorial – SEO Spyglass / Link Analysis #26
Script:
This week were going to take a look at the free link analysis software called ‘SEO spyglass’. You can download the free tool from http://www.link-assistant.com/seo-spyglass/.
Once installed and you start a new project you get a choice of 2 options:
1.) Enter a keyword you wish to rank well for.
2.) Enter a competitors URL to analysis.
We will start with the first option, when choosing a keyword, SEO spyglass automatically chooses the website that ranks first in your specified search query.
The second options provides you list of information about your own or your competitors backward links.
Unfortunately on the free version it only uses Google.com and not .co.uk, with backward links from Yahoo!. Once the software has found the first 1000 links of your chosen site it then prompts you to further analyise the links, click yes to this option and we will see the following.
Along the top of the screen you can see all the variables of the backward links:
The main one to look out for are:
• Anchored Text
• Page Rank
• External Links
• Total Links
• Link Value - This is determined by an algorithm built within SEO spyglass.
A few others you might recognise are:
• Dmoz Listings
• Alexa Rank
You can also perform multiple analysis against a few different competitors, have a play and see if you can put any of the tools to good use.
Please leave any comments or questions on the Youtube channel or Blog.
