Nick & James 2013 Digital Marketing Predictions – SEO Video
Hi and welcome to this weeks video blog, following on from Kieran Headley’s blog post on ‘Five predictions for SEO in 2013‘ and Rand Fishkin from SEOMoz discussing his ‘10 predictions for inbound marketing 2013‘ we have decided to share our top 3 digital marketing factors for this year.
Firstly, we wanted to note that one of the biggest shifts this year is the term ‘SEO’ and what clients will expect from an SEO company. You may have noticed we mentioned ‘top 3 digital marketing’ factors and not ‘SEO’. The reason for this is that all reputable SEO firms are having to think holistically about any online campaign, meaning it’s no longer about just building a few links and ensuring your page content is relevant.
With the increasing growth of social media platforms such as Google Plus, PPC advertising space on SERP’s increasing and a general shift to producing high quality content that will go viral or get shared naturally like traditional PR, we now believe it is vital to have a range of services in order to make a campaign success.
Secondly, we believe the power of citations for a business will become more effective in helping a site rank in Google. With the updates last year targeting spammy back link profiles, Google have clearly stated they want webmasters to create great brands and not just great websites. We think that especially for local rankings having a branded domain, local phone number, registered business address & company number on your site will help Google indentify your business as a relevant result to your area.
We have linked a great blog post from getlisted.org highlighting ’A closer look at the local search data providers‘, the post lists the data providers that Google uses.
Lastly we wanted to talk Mobile, Tablet and Desktop. We firmly believe that having an adaptable or responsive site will be a positive for search rankings in 2013.
Serving the user the best result is Google’s main objective and displaying a 1000px wide site on a mobile device doesn’t suffice, high bounce rates and low time on site may be taken into consideration when looking at the device an user made the query from. What this could mean is increasingly different results displayed based on devices, so ranking on page 1 on a desktop may not be enough as more and more users switch to searching and buying from mobile devices.
Thanks for watching this week, I hope you found our predictions helpful please leave any comments or question in the supporting blog post.