Schema Ratings – Improve SEO CTR

Hi and welcome to this weeks SEO video blog, last week we introduced Schema mirco formatting and how it allows more information being filtered through into the SERP results. We have linked last weeks video on Google, Schema and SEO from the supporting blog post.

This week we are going to look in more detail how to add the star ratings to your search listings, there are several ways of displaying the same information. You can do it with a percentages or a ‘out of’ score and different variation of the schema standards.

All the code for any type of micro formatting code can be found from schema.org, but we have used the following code on www.seo-creare.co.uk for this weeks example. As you can see a few of our competitors have also installed the code on their sites:

<span itemtype="http://schema.org/Product" itemscope="" class="normal">
<span itemprop="name" class="normal"><strong>SEO</strong></span> Services
<span itemtype="http://schema.org/AggregateRating" itemscope="" itemprop="aggregateRating" class="normal">
rated <span itemprop="ratingValue" class="normal">4.9</span> / 5
based on <span itemprop="reviewCount" class="normal">7</span> customer reviews</span></span>

The key pieces of information needed for the search engines to understand this code are the itemprop elements which are referenced from the item type at http: // schema.org/product and http://schema.org/AggregateRating

The four itemprops tell the search engines the ‘name’ of the service. the ‘aggregaterating’ for the site or webpage, the ‘ratingvalue’ i.e. whats displayed in the SERP and the count of reviews that have been made using ‘reviewcount’ also displayed in the SERP.

You can then integrate these itemprops into normal HTML code, in this case span classes. It is important that you display them on your site so Google can find them when it crawls your site.

You can visit the rich snippets tool to check if you code has been correctly installed, also linked form the video blog. As a side note Google do not guarantee that all micro formatting will be displayed. http://www.google.com/webmasters/tools/richsnippets

Thanks for watching, if you have any problems installing the code or a variation of the code, please leave a comment on  the supporting blog post and we’ll try and help you out.

byeeeee.

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