SEO Tips – Schema Address Formatting

Welcome to this weeks SEO video blog, today we’re discussing more on schema micro formatting and looking at the postal address code.

Previously we mentioned that having micro formatting helps the search engine bots understand the content displayed on your webpage and how potentially it ‘could’ help a site local SEO campaign if you address supports your target area.

Lets take a look at the code and talk through the different elements:

<div id=”address” itemscope=”" itemtype=”http://schema.org/Organization”>

Let Google know what ‘type’ of mark-up tags you are using. Put this in your <ul>, <div>, <p> tags

<ul itemprop=”address” itemscope=”" itemtype=”http://schema.org/PostalAddress”>

Link to Schema’s address mark-up tags, again put this in your <ul>, <div>, <p> tags

<li itemprop=”name”>Creare Communications</li>

References your company name, put this in your <li>, <p>, <span> tags

<li itemprop=”streetAddress”>Boughton Leigh House</li>

References your Street/First line of your address, put this in your <li>, <p>, <span> tags

<li itemprop=”addressLocality”>Rugby</li>

References your Locality/City, put this in your <li>, <p>, <span> tags

<li itemprop=”addressRegion”>Warwickshire </li>

References your Region/County, put this in your <li>, <p>, <span> tags

<li itemprop=”postalCode”>CV21 1HL</li>

References your postcode, put this in your <li>, <p>, <span> tags

<li itemprop=”telephone”><strong>0800 01 999 06</strong></li>

References your phone number, put this in your <li>, <p>, <span> tags

</ul>
</div>

So that is it, a simple method of unsuring that Google and other mahor search engines can read you business address.

Make sure once you have added the formatting you double check it using the Google rich snippet tool.

We have added the all the code to supporting blog post, if you have any question or comments please leave them on the blog also.

Thanks for watching.

schema – download test page

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