Penguin Update – SEO Video
Hi and welcome to this week’s video blog. As you are all aware, there has been another recent algorithm update, which has affected many website and blogs over the last few weeks.
The recent Penguin update, which was rolled out on the 25th of April has focused on the over optimisation of web pages.
This could be black hat techniques such as keyword stuffing, cloaking, obvious duplicate content and spammy link building. This has resulted in many websites that could be seen to be undertaking such practices, dropping down the listings.
The difficulty with this update is that Google are not accepting reconsideration requests, so what does this mean for websites that have been affected and how do we fix the issue?
The first thing to tackle is a complete review of the on-site optimisation including internal linking, content, headings, keyword density and page titles that may have been acceptable 2-3 years ago but could now be seen as ‘black hat’.
The next areas to look at, as with all of the recent updates Google is rolling out are your back link profiles, whether you built the links or not is irrelevant. Any that have been built within blog networks or via unrelated websites need to be reviewed and removed where possible.
Any you haven’t got control over need to be highlighted to Google via webmaster tools or the report form they have created for site wrongly effected by the penguin update, which we have linked from the supporting blog post.
Finally, make sure the content on your website is refreshed and written with the reader in mind. Writing for the search engines is an aged technique, content is king, an old saying that is more relevant than ever.
So, if you’ve been hit by this latest update, the techniques discussed should help towards getting your website back on track and hopefully returned to it’s rightful position in the SERPs.
As with all SEO it is great practice to ensure you only practice ‘white hat’ techniques, check out last weeks video blog for link building ideas.
Thanks for watching this week, if you have any questions of comments please leave them on the supporting blog post.