Twitter for Search Engine Optimisation
VIDEO SCRIPT
Hello and Welcome to Creare’s SEO Video Blog.
At the moment Nick is on holiday so I will be filling in for him this week. My name is Pete Campbell and I’m one of the Search Engine Optimisation Consultants and Web Designers here at Creare.
Twitter, the immensely popular micro-blogging website, can be an engaging resource and fantastic marketing tool for any website. It enables you to directly target and appeal to your visitors alongside effectively contributing towards building your websites brand.
Today, I’m going to talk about how to optimize your websites twitter profile so that it gains maximum exposure, gains you more followers and ultimately drives potential customers or visitors back to your website.
BUILD A COMPREHENSIVE PROFILE
Firstly, ensure your profile appropriately represents your business or website. If you haven’t already, set your name, website address, one line biography and your location within the settings panel.
Next, customise your profile design by navigating to the ‘Design’ tab. Twitter allows you to set any custom background image, alongside the individual styles and HTML colours for each element.
Branding is an important element of any website, and within Twitter you can carry yours across quite simply.
SYNC YOUR RSS FEED
Using Twitterfeed, you can sync up your websites RSS feed so that it automatically updates your Twitter profile everytime you make a news update.
Twitterfeed is a free service and is available at:
http://www.twitterfeed.com/
All you have to do is register and provide Twitterfeed with your Twitter Account & RSS Feed details. In true Blue Peter fashion, here is an account I setup earlier.
In your account you can customize the ways in which your RSS updates will be published to your Twitter profile.
We’d suggest setting your post content to publish the news titles and a frequency of one hour to ensure your profile is always up-to-date. You can also set prefixs, suffixs and even a keyword filter.
ADD A TWITTER WIDGET TO YOUR WEBSITE
Twitter offers several types of widgets or ‘badges’ that allow you to easily display & embed your latest tweets onto your own website.
Find these by logging into your Twitter account and navigating to the ‘Goodies’ link within the footer. Choose the option called ‘Widget’ and select the type of Widget you are looking for, in our case, you first need to pick ‘My Website’ option and then ‘Profile Widget’ option.
Within here, you will find an easy-to-use wizard that allows you to customize and define the look and feel of your chosen Twitter widget and also give you instructions on how you can simply embed it within your website.
For a more in-depth tutorial on how to add Twitter to your Website, check out my recent blog post on the Creare Design website, which I’ve linked to in the YouTube description.
TWEETING TIPS
Lastly, here are some tips on how you can maintain an engaging and resourceful Twitter profile.
- Encourage Conversation: Pose questions to your followers, this will gain you @ tweets back and drive attention to your profile
- Offer Unique Insights: Show you’re the expert of your industry, offers tips of the trade. On the Creare Group Twitter we often update with Web Design & SEO tips for example.
- Follow Influential People in your Industry: This will help gain you more followers, tweet the people you follow, say hello and they may even tweet back, giving your account even more exposure.
Overall, if you have a Twitter profile, you should be encouraged to use it as an active resource to gain feedback off your visitors or customers. Simply put, you should consider it as a vital extension of your website, business or brand.
Feel free to visit and follow our Twitter Profile at:
http://www.twitter.com/crearegroup
Thanks for watching!
