Magento eCommerce Analytics – SEO Video Tutorial #53
Hi and welcome to this weeks SEO video tutorial, we are following on from last weeks Google analytics setup video and showing how to set up the eCommerce setting for a Magento ecommerce shop.
The eCommerce setting is vital for traffic analysis on eCommerce websites, the settings provide the following information:
- Amount of transactions made
- Value of the transactions
- Best selling products
- Most profitable products
- Traffic sources to individual products
- Conversion rates
Once your logged into your Google analytics account, you can see your website profile. Click the edit button.
You can see the website information and it says eCommerce website no. Click the edit button. The two setting that need changing are the currency and the ecommerce setting. Then save changes.
For the second part of the installation you will need to log into the administration area of your Magento shop.
Before going to magento, make a note of your Google API tracking number. Once logged in you will need to go to system, configuration, Google API.
Enable the Google analytic setting and copy your Google API into the box and click save.
So, that’s the initial setup complete. Now we would suggest that you complete a couple of test transactions to ensure that it is reporting correctly.
Be aware that it can take up to 24 hours to for the eCommerce tab to appear in Google analytics. Thanks for watching.
